Objectives and Strategy
Today, the automotive industry is on the verge of a fundamental transformation. Four future-oriented fields are set to radically change the nature of mobility: greater vehicle connectivity, advances in autonomous driving, the development of digital mobility and transport services, and electric mobility. Our goal as one of the leading vehicle manufacturers is to become a leading provider of mobility services as well. To this end, we will further strengthen our core business and lead the way in these four future-oriented fields. Our efforts will be supported by a cultural and organizational transformation. We have not lost sight of our overriding corporate objective: to achieve profitable growth and increase the value of our company.
Number one in our core business
We want all of our divisions to be the leaders in their business segments. Our goal for Mercedes-Benz Cars is to play the leading role in the worldwide premium segment over the long term. We also aim to enhance the smart brand’s pioneering role in urban, electric mobility. Daimler Trucks intends to further strengthen its position as the leading truck manufacturer in the global truck business. Mercedes-Benz Vans is striving to achieve further profitable growth with the help of its “Mercedes-Benz Vans goes global” divisional strategy. Daimler Buses wants to strengthen its leading position in the segment for buses above eight metric tons gross vehicle weight. Daimler Financial Services plans to maintain its position as the best captive financial and mobility services provider; it will continue to expand its mobility services and continue growing in close cooperation with our other divisions. Through our core business, we are creating the financial foundation for investments in the future of our company. To this end, we intend to achieve a 9 % return on sales (EBIT in relation to revenue) for the automotive business on a sustained basis. This overall figure is based on the return targets for the individual divisions: 8–10 % for Mercedes-Benz Cars, 8 % for Daimler Trucks, 9 % for Mercedes-Benz Vans and 6 % for Daimler Buses. For Daimler Financial Services, we have set a target of 17 % for return on equity. In general, we want to achieve profitable growth on a sustained basis, thus increasing the value of our company.
Leading in the CASE fields
Connected, Autonomous, Shared & Services and Electric: Our goal is to play the leading role in each one of these future fields and to generate additional potential by linking the four fields together. We want to expand vehicle connectivity even further, thus creating added value for our customers. We also seek to be the leader in the use of digital technologies, both in our products and services and along the entire value chain. The digitization of our core processes is the key to our ability to link individual customer needs with the technologies of the future and with mobility requirements. We seek to play the leading role in autonomous driving at all of our divisions. This will result in the creation of new and attractive business models for private car customers, fleet customers, and the public transport and commercial cargo transport sectors. We are expanding our strong portfolio in the field of mobility services. With our broad customer base and presence in all of the relevant mobility segments, Daimler Mobility Services already has a strong foundation for future success. We remain on course for growth through innovative mobility services and strong cooperation partners. We are also forging ahead with the development of new mobility and transport services in the commercial vehicle segment. In the field of electric mobility, we are establishing an ecosystem of products and services in order to make electric vehicles as convenient and pleasant to use as those with combustion engines. We plan to offer the best electric vehicles on the market in the coming years and to significantly increase our market share in the sector. The smart brand intends to offer solely cars with electric drive systems in Europe and North America as of 2020, with the other regions to follow soon after. We also plan to become the leader in the area of electric commercial vehicles for urban applications.
E-Mobility: Mercedes-Benz is Electrifying the Future
A cultural and organizational transformation for a successful future
The increasingly dynamic developments and growing challenges in the automotive sector require rapid innovation as well as operations that are quick, agile, market-oriented and customer-focused. We are systematically promoting new approaches to vehicle development and interdisciplinary cooperation models. We support and implement promising innovations that are developed by our employees and external partners. We are also safeguarding our transformation with new management tools and team-oriented remuneration systems. We aim to change our divisions into legally independent entities, thus further focusing and strengthening the divisional structure of the Daimler Group. With “Project Future,” we are pursuing the goal of strengthening the future viability of the divisions so that we can better utilize the growth and earnings potential of the respective markets.
Integrity is extremely important for our company, especially as we are undergoing a phase of fundamental transformation. Integrity guides our dealings with respect to our company and its employees, business partners and customers. We are firmly convinced that conducting business with integrity provides us with orientation in times of major transformation as well. It makes us more successful over the long term — and it also benefits society as a whole.
Four strategic focus areas
We plan to achieve our goals through four strategic focus areas:
- strengthening our global core business (CORE)
- leading in new future fields (CASE)
- adapting our corporate culture (CULTURE), and
- strengthening our divisional structure (COMPANY).
Strengthening our global core business (CORE)
Mercedes-Benz Cars will continue to implement its growth strategy with the goal of safeguarding its leading position in the global premium segment. We will inspire our customers with our leading brands and outstanding products. New and innovative models in the compact segment, a C-Class model upgrade and new versions of our iconic G-Class series will be part of this campaign.
The new Mercedes-Benz G-Class 2018: Stronger Than Time.
We are pursuing three different technological approaches as we move ahead on the road to emission-free driving: the further improvement of ultra-modern combustion engines, hybridization, and locally emission-free vehicles with batteries and fuel cells. One important lever for the improvement of combustion engines is the full electrification of the drivetrain through the use of new technologies such as the integrated starter-generator (ISG) and the 48-volt electrical system. Systematic hybridization is another important interim solution on the road to emission-free mobility. We continue to expand our range of currently eight hybrid vehicles on the road. By 2022, we plan to offer at least one electrified option in each segment, with more than 50 variants in total. This includes more than ten fully electric vehicles, the plug-in hybrid versions, and the models with 48-volt technology. We are systematically implementing our architectural and modular strategy in order to ensure that we can continue our model initiative efficiently, rapidly and at a high level of quality. Our global development network and the establishment of new technology centers and digital hubs keep us close to our customers, our markets and new technologies. We have also designed our global production network to with the aim to achieve uniform standards and the high quality of “Made by Mercedes” worldwide. Within the framework of our growth strategy, we are expanding our production network and thus improving our global competitiveness.
Our “Best Customer Experience” initiative is designed to offer our customers the best experience compared to all other automakers. All of our sales, service and financial services activities are aligned with each other, from the first contact throughout the entire duration of the customer relationship. Depending on our customers’ needs, we make use of physical and digital channels for customer communication.
Our market position in China plays a key role in safeguarding our market leadership. We have already transformed China into the biggest market for Mercedes-Benz cars, thanks to products that are aligned with Chinese customers’ requirements and our establishment of local development and manufacturing facilities. We want to strengthen this position even further.
In order to safeguard the future profitability of Mercedes-Benz Cars, we intend to optimize the business system and processes [in the context of the “Fit for Leadership” efficiency program with the goal of a further earnings improvement of €4 billion by 2025.
Daimler Trucks is focusing on global growth, technology leadership and the continued implementation of its platform strategy. In everything we do, we focus on our customers. We want to safeguard our strong position in Europe and North America and to grow in Brazil in line with the market recovery we expect to see there. We will therefore invest in our product program in Brazil during the coming years, as well as in vehicle connectivity and the modernization of our plants in São Bernardo do Campo and Juiz de Fora. We plan to achieve significant growth in Asia. We launched assembly operations for the Mercedes-Benz Axor in Indonesia in 2017, so that we will be present with two strong brands in this Southeast Asian market. We are well established in India with our local BharatBenz brand. Using this good position as a starting point, we plan to further develop through an updated product program as well as in export markets. Our platform strategy has generated substantial synergy benefits for us as a vehicle manufacturer. Our customers also benefit from this strategy, as it speeds up the broad availability of technologies that are relevant for trucks.
Fuel efficiency is a key selling point for commercial vehicles. In order to improve fuel efficiency even further, we are continuously developing new measures for vehicles and drivetrains. With a number of measures, the new FUSO Super Great sets standards in terms of efficiency. Additional measures for reducing the fuel consumption of the Mercedes-Benz Actros and the new Freightliner Cascadia are planned to be implemented in 2018 and 2019.
The Daimler Trucks division works continuously on improving its efficiency. Levers in this regard are optimizing our production network and supply chain, integrating new technologies and reducing our product portfolio’s complexity. We plan to optimize our fixed costs by €400 million by the end of 2018 in order to strengthen our competitiveness. This will be achieved through a range of measures, including the restructuring and optimization of Mercedes-Benz Trucks’ development, production and sales organizations in Germany and Brazil. Together with the cost optimizations previously planned, some of which have already been implemented, we aim to achieve improvements for Daimler Trucks with a direct impact on earnings in an amount of €1.4 billion by the end of 2018. Our goal is for these measures to become fully effective in the year 2019.
Mercedes-Benz Vans is pursuing three approaches with its “Mercedes-Benz Vans goes global” strategy: the implementation of market strategies for global expansion, the use of product strategies for the further expansion and differentiation of its product portfolio, and the adVANce future initiative, which bundles the development and commercialization of customer-focused, holistic transport and mobility solutions. Mercedes-Benz Vans plans to continue to grow profitably and conquer new markets in the future. The continued growth of online retail sales of goods can be expected to lead to increased sales of commercial vans in the future as well. Our product pipeline is in outstanding shape with the new Mercedes-Benz X-Class — the first premium pickup from Mercedes-Benz Vans — and the new Sprinter, which will be launched in 2018. We are modernizing our plants in Ludwigsfelde and Düsseldorf in preparation for the new Sprinter. Ludwigsfelde is also set to become our first fully connected manufacturing facility. Our objective is to completely digitize all of our van plants worldwide by 2025. We are also building a new production plant in North Charleston, South Carolina. This will expand our existing assembly operations and support our growth on the North American market.
The new Mercedes-Benz X-Class: “First Contact” | Product Film
Daimler Buses continues to grow around the globe with the help of its regional strategies and new products in the city bus and touring coach segment. With its new flagship model, the Setra double-decker coach, Daimler Buses aims to safeguard its current market leadership in this market segment. And with the new Citaro hybrid city bus, we want for the first time anywhere in the world to offer hybrid technology as optional equipment for a wide range of city buses with both diesel and natural-gas engines, rather than in the form of stand-alone models. The Daimler Buses European production network, which has manufacturing locations in Germany, France, Spain and the Czech Republic, is being reorganized to make it more efficient and more competitive. Within the framework of this reorganization, the Mannheim plant is being expanded into the center of competence for city buses and electric mobility. Meanwhile, the plant in Neu-Ulm is being transformed into the center of competence for touring coaches, connectivity and autonomous driving. We are also strengthening our development expertise in the fields of electric mobility and autonomous driving. Through new regional centers, the production of school buses and fully equipped buses in India and the use of the Brazilian production location as a hub for exports to other countries in South America, Africa and Asia, Daimler Buses continues to expand its international business operations, particularly in emerging markets. The success of Daimler Buses is primarily the result of its position as a global manufacturer and distributor of products featuring cutting-edge technologies. As one of the leaders in safety technology and with highly efficient vehicles, Daimler Buses offers an impressive overall package of new and used vehicles, service and maintenance contracts, financing plans and new mobility solutions.
The new Setra Doubledecker S 531 DT
Daimler Financial Services plans to strengthen its core business in the context of its “balancedSTRATEGY,” while also investing in mobility and digitalization. Daimler Financial Services will continue to grow in its core business areas of financing, leasing and insurance by offering customized services and making use of increasing vehicle connectivity. About half of all the vehicles delivered by Daimler around the world today are either financed or leased by Daimler Financial Services. At the end of 2017 the division was financing or leasing 4.8 million cars and commercial vehicles worldwide, and it plans to increase this number in the future. Daimler Financial Services supports the worldwide sales of Daimler vehicles in approximately 40 countries. In line with the motto “Engaging customers for life,” the division focuses on the highest possible degree of customer satisfaction and on enhancing customer loyalty. This is to be achieved by offering a holistic ecosystem and relevant financing and mobility services — ideally throughout the customer’s entire life. In order to focus our business activities even more effectively on the needs of existing and new customers, we have expanded the Board of Management of Daimler Financial Services with the position of Customer Experience Officer (CXO). The division is also looking to completely digitize its business processes in order to become an even faster and more efficient organization.
Leading in new future ﬁelds (CASE)
As a pioneer of automotive engineering, we seek to be the leader in all CASE fields (Connected, Autonomous, Shared & Services, Electric), and to generate additional potential by linking up these four fields.
Mercedes-Benz Cars customers experience connectivity through the digital brand, Mercedes me. The digital platform of the same name brings together all mobility, financing and other services (connect, assist, move and finance), and also provides information and news about the Mercedes-Benz brand (inspire). Customers should be able to access their vehicles online at any time and from any location. We are also digitalizing the value chain in order to benefit from the full scope of connectivity. Such digitization is the only way to effectively link individual customer requirements with value-adding potential. And the smart brand is offering a range of digital services for urban mobility with “smart ready to…”
Connectivity will be a crucial success factor also in the logistics sector in the future. Truck connectivity plays an important role at Daimler Trucks. Our goal is to create a seamless transport logistics system with connected trucks and technologies to ensure that all vehicles are ideally always fully loaded, with no downtimes or waiting periods. Our new Truck Data Center connectivity hardware is the foundation for such a logistics system. The module records all internal truck data and serves as the interface for external communication as well. With FleetBoard for Mercedes-Benz Trucks, Detroit Connect for Freightliner and Truckonnect for FUSO, we offer digital platforms in all of the world’s major regions on the basis of the Truck Data Center. These platforms can be gradually expanded to include additional services.
With its adVANce strategic initiative, Mercedes-Benz Vans is underscoring its transformation from a pure vehicle manufacturer into a provider of holistic and customer-focused transport and mobility solutions. Our Vision Van concept vehicle offers a preview of future delivery transport. Thanks to full connectivity, the supply chain will be optimized down to the last mile. Mercedes-Benz Vans Mobility GmbH, which was established under the roof of Daimler Financial Services in 2017, puts us at the center of a future business model between connectivity and sharing, which will enable us to meet the growing demand for flexible and innovative concepts for the utilization of our vehicles. The new Mercedes PRO overarching service brand brings together all commercial transport services on a digital platform. Mercedes PRO connect is the first innovative connectivity solution launched by this umbrella brand.
Check your fleet with Mercedes Pro Connect
Connectivity at Daimler Buses also offers benefits for everyone involved — for example, bus operators in terms of fleet management and maintenance costs, bus drivers traveling their routes, and passengers using the e-ticketing service. In 2018, Daimler Buses will bring together all of its current and future digital services for buses on its “OMNIplus ON” digital portal, and will also launch a new preventive maintenance system known as OMNIplus Uptime. The wide-ranging telematics services from Fleetboard will also be integrated into the digital portal in the future.
Daimler Financial Services aims to expand digital business models in the area of financing and mobility services in the context of its balancedSTRATEGY, and is utilizing connectivity to further develop its services. For example, the InScore insurance feature analyzes driving data by means of a factory-installed telematic control unit. This allows customers who drive safely to receive a discount of up to 20 % on their insurance premium. With Mercedes pay, our own electronic payment system, customers can easily pay for our mobility and other services using their smartphone. In this way, Daimler Financial Services is implementing another stage of its “mobility at your fingertips” philosophy. Furthermore, Mercedes-Benz Connectivity Services, which was established in 2017, offers specialized connectivity services for vehicle fleets, and the “Connect Business” brand provides connectivity services for individual companies and large fleets.
Our approach to autonomous driving is based on the use of comprehensive safety and assistance systems combined with vehicle connectivity technology and real-time digital maps. We have demonstrated our leading position at Mercedes-Benz Cars with the upgraded S-Class. Our driving assistance systems have been significantly expanded in many of their functions and are currently regarded as the benchmark in the industry. We are developing fully automated systems without a driver, which can be used exclusively or shared with others. With our research vehicle Mercedes-Benz F 015 Luxury in Motion, we demonstrated at an early stage the kinds of technological and social changes that this will bring about. The vehicle’s fully connected digital interior concept shows how people can use the additional time that autonomous driving will make available to them. Our smart Vision EQ concept car offers another preview of the future of shared and fully automated mobility. In order to accelerate the development of autonomous driving, we have launched a number of partnerships — for example with HERE for high-resolution digital maps and with Bosch for the joint development of technology for highly automated and driverless driving. These new technologies can only be rolled out on a broader scale if changes are made to the current regulatory framework.
Mercedes-Benz PRE-SAFE®: Can You Protect Yourself Before A Car Accident? | Veritasium Episode #1
The future of mobility | smart vision EQ fortwo
Daimler Trucks is consolidating its excellent position in the area of safety through the further development of tried-and-tested safety technologies. With the fourth-generation Active Brake Assist system and Sideguard Assist — both of which feature pedestrian detection — Mercedes-Benz Trucks is one of the leaders for active safety technology. We are also among the technological pioneers with automated and autonomous driving systems for trucks, which should lead to another step in the improvement of transport safety and efficiency. Platooning — the electronic linking of several trucks — is becoming more important as an interim step on the road to autonomous driving for trucks. Daimler Trucks is one of the leaders for innovative platooning concepts. In 2016, we successfully tested our platooning system under real conditions in Europe. In 2017, we were the first manufacturer to test digitally connected trucks on public highways in the United States, and we also want to test platooning under real conditions with our fleet customers in the United States as of 2018.
Mercedes-Benz Vans is also benefiting from the further development throughout the Group of safety and assistance systems related to automated and autonomous driving. Our plans here cover everything from automated and autonomous cargo transport and passenger transport systems.
Mercedes-Benz: Vans & Drones | The Future of Transport
With its Mercedes-Benz Future Bus with CityPilot, Daimler Buses has demonstrated the highly advanced stage its research has reached in the area of partially automated driving on a BRT route (bus rapid transit) near Amsterdam. BRT systems are an important element of future urban mobility, and already facilitate efficient, fast and cost-effective public transport in many cities of the world.
Mercedes-Benz Future Bus
Shared & Services
Daimler Financial Services offers mobility services that make the division a pioneer in the area of Shared & Services. We are enlarging our customer base by expanding existing services and creating additional services for new mobility segments. At the same time, we are working both independently and with partners to develop the core expertise we need to establish new business with fleets of automated and autonomous vehicle vehicles. With car2go, we are currently the world’s leading company for flexible car-sharing services.
car2go: Using Your Smartphone to Begin a Rental
The Daimler subsidiary mytaxi is the leader in the taxi-ordering app market in Europe, while moovel offers our customers a platform that enables them to optimally compare, combine, book and pay for various mobility services.
moovel Group company movie EN B2C (2018)
With our strategic partner Via, we are now testing flexible shuttle services and pooling concepts that can complement local public transport systems. We plan to continue growing in the business customer segment as well. Mercedes-Benz Van Rental offers customers flexible rental services for vans and commercial vehicles.
At Mercedes-Benz Cars, we have significantly expanded our activities in the area of electric mobility. We believe that by 2025, between 15 % and 25 % of our new vehicles will be all-electric models. All of the electric vehicles and electric mobility services offered to Mercedes-Benz Cars customers have been consolidated under our new EQ brand, which stands for “Electric Intelligence.” We aim to offer more than ten battery-electric models by 2022, and to this end we will invest approximately €10 billion. Our modular and scalable electric-vehicle platform will enable us to offer impressive designs and a high degree of flexibility in terms of variants and models. The EQC, a sporty SUV model, is to be launched in 2019.
Concept EQ – Trailer
After that, we aim to launch a new model every six to eight months. In 2017, we presented a pre-series model of the new Mercedes-Benz GLC F-CELL at the IAA, a fuel-cell vehicle with plug-in hybrid technology. In addition to hydrogen, the purely electric version of the popular SUV was also able to “fill up” with electricity. The smart brand plans to offer cars solely with electric drive systems in Europe and North America by 2020; the other regions are to follow a short time later. We are establishing a production network to permit the flexible manufacture of electric vehicles at all of our key production locations worldwide. This is the only way to ensure that we can react fast enough to fluctuations in demand.
Daimler Trucks is also focusing more strongly on vehicle electrification. Worsening traffic congestion in urban distribution transportation and more restrictions for vehicles with combustion engines are making the development of alternative drive systems also for commercial vehicles increasingly important. As early as 2006, we started series production of the FUSO Canter Eco Hybrid for the Japanese market. The FUSO eCanter is our first light-duty series-produced truck with fully electric drive; we delivered the first units to customers in 2017 and large-scale production is to begin in 2019. With its Mercedes-Benz Electric Truck concept vehicle, Daimler Trucks is demonstrating the viability of all-electric transport. The E-FUSO Vision One shows how electric mobility can be successfully launched also in the heavy-duty truck segment. Daimler Trucks North America is also working on an electric Freightliner eCascadia for long-distance haulage. And Daimler Trucks’ North American subsidiary Thomas Built Buses has presented an all-electric school bus that is to be launched in 2019.
Mercedes-Benz Vans believes the future of delivery transport will be increasingly electric, and it is making use of the modular system employed by Mercedes-Benz Cars for electric vehicles. Mercedes-Benz Vans plans the electrification of all its commercial model series. The eVito will be available in the second half of 2018 and the eSprinter is to follow in 2019.
Daimler Buses is increasingly focusing on the development of electric drive systems. In late 2018, the division plans to start series production of a city bus with a fully electric drive system on the basis of the Mercedes-Benz Citaro. The modular design of the lithium-ion battery pack will allow individualized solutions for various applications and requirements in urban transport. The Mannheim plant shall be developed as the center for electric mobility at Daimler Buses. In addition, Daimler Buses provides comprehensive advice to its customers on the subject of electric mobility with its “eMobility Consulting” initiative.
Daimler Financial Services has been operating a system for flexible car sharing with electric vehicles for about six years with car2go, and we are the largest provider in the field of flexible, electric car sharing. Of a total of 14,000 vehicles at 26 locations worldwide, we have 1,400 electric vehicles and three all-electric fleets in Stuttgart, Amsterdam and Madrid. car2go thus offers millions of city dwellers an easy way to experience electric cars for the first time. Furthermore, Daimler Financial Services supports risk-free access to electric mobility through leasing plans and overall packages for electric vehicles and accessories.
Adapting our corporate culture (CULTURE)
We are also addressing the cultural challenge associated with the transformation of the automotive industry by adapting our corporate culture accordingly. Together with our employees, we have developed a new management culture within the framework of the Leadership 2020 program. We support interdisciplinary work that is pursued outside of hierarchical structures. To this end, we enable new teams to be put together for limited periods of time in order to work on specific projects (swarming). We also promote the development of innovations through the use of modern techniques such as scrum and design thinking. With our Incubator, which is an internal startup concept for employee ideas, as well as our STARTUP AUTOBAHN initiative, we are supporting the development and implementation of new business ideas and innovations from employees and external partners.
Uniting the best of both worlds with Startup Autobahn
We develop digital solutions for our customers at our divisions’ digital units and at our digital hubs. In order to promote our employees’ enthusiasm for digital technologies and to enable them to use such technologies effectively, we create learning programs that teach digital skills. We also promote knowledge sharing through new event formats and platforms such as our Social Intranet, blogs and communities. And we offer hands-on experience with digital technologies during our DigitalLife Days and road shows at our sites. This is how we are cooperating with our employees to lay the foundations for our company’s cultural transformation.
Strengthening our divisional structure (COMPANY)
In order to respond appropriately to the highly dynamic development of our industry, its markets, new competitors and new technologies, we need to have an organization that enables rapid and agile action. In our fourth strategic column, “Project Future,” we are working on how to transform our divisions into legally independent entities to further focus and strengthen the Group’s divisional structure. It is intended to form three legally independent three legally independent business units with greater business responsibility under the shared roof and overall management of Daimler AG. These new units would be Mercedes-Benz Cars & Vans, Daimler Trucks & Buses and Daimler Financial Services AG, which is already a successful legally independent company. “Project Future” pursues the goal of strengthening the divisions as they prepare for the future so that they can more effectively exploit the growth and earnings potential of their respective markets. The project will be continued in close consultation with the employee representatives. In this context, the main focus of a balance of interests is on the extension of the employment guarantee until the end of 2029. Following the preparation and final assessment of an implementation plan, the Board of Management and the Supervisory Board must make a decision to implement it and the plan must be approved by the Shareholders’ Meeting. The goal is to present a draft proposal for the separations to the Annual Shareholders’ Meeting of Daimler AG in 2019.
By focusing on these goals and on our strategic focus areas of CORE, CASE, CULTURE and COMPANY, we will successfully transform our company from a leading automaker into a leading provider of mobility services.
Extensive investments in our company’s future
In the coming years, we will continue to forge ahead with our innovation oﬀ ensive in order to implement our growth strategy through the introduction of new products, innovative technologies and modern manufacturing capacities. The future-oriented CASE ﬁ elds (Connected, Autonomous, Shared & Services and Electric) will play a key role here. We will invest almost €15 billion in property, plant and equipment in 2018 and 2019, as well as nearly €18 billion in research and development projects. With this plan, we are once again increasing our investment in order to safeguard the future of our company. (See tables A.10 and A.11)
The investments in property, plant and equipment will mainly be used to prepare for the production launches of our new models. We will also use our investment to realign our manufacturing facilities in Germany, increase local production in the growth markets and expand our global production network for electric vehicles and batteries.
Most of our expenditure for research and development flows into new products. Important individual projects include the successor models of the current compact-class cars, as well as the GLS and GLE off-road vehicles and the new Sprinter. Other focus areas at all of our automotive divisions include innovative drive-system and safety technologies, vehicle connectivity and the further development of autonomous driving. The plans also call for substantial funds to be invested in our comprehensive electric mobility offensive.
A.10 Investment in property, plant and equipment
|Amounts in billions of euros|
|Daimler Financial Services||0.04||0.04||0.1|
A.11 Research and development expenditure
|Amounts in billions of euros|