Our Sustainability Strategy 2030

We believe that a long-term sustainability strategy and effective sustainability management are the preconditions for ensuring that we continue to be one of the world’s leading automobile manufacturers in the future. Sustainability is therefore firmly established as a fundamental principle of our corporate strategy at the implementation level.

In order to identify and prioritize the sustainability aspects that are relevant to our strategy, we regularly conduct a multi-stage materiality analysis. This analysis combines our own assessments with those of our stakeholders, who include our shareholders and creditors, employees, customers and suppliers, as well as governments, environmental and human rights organizations and other stakeholders from civil society. Their opinions are also always requested whenever we decide on measures for expanding and adjusting the sustainability aspects of our strategy.

In the year under review, we conducted a regular internal assessment of current developments, which confirmed the prioritization of key areas of action that we had established in 2017.

In 2018, we continued to define the concrete details of the Sustainability Strategy 2030 that we had formulated in the previous year. As a result, the areas of action that had been defined in 2017 were even more sharply focused with regard to comprehensibility and clarity. Our activities related to sustainability concentrate on the following focal topics:

  • Climate protection and air quality
  • Resource conservation
  • Livable cities
  • Traffic safety
  • Data responsibility
  • Human rights
  • Integrity, people and partnerships

These focal points determine the structure of our sustainability management activities and our annual sustainability reporting. In addition, when we identified the material aspects to be addressed by this non-financial report, we took the focal topics of our sustainability strategy as our starting point. However, in some cases, we emphasize different aspects because of the divergent requirements set by the standards and laws that are relevant to this report.

With our strategy, we would like to help achieve the Sustainable Development Goals (SDGs) that were approved by the United Nations in September 2015. Our areas of action and the sustainability-related activities that underlie them support the following SDGs in particular:

  • SDG 8 — Decent Work and Economic Growth
    By developing and implementing a risk-based management approach to respecting and upholding human rights in our own units and our supply chain, we support the implementation of decent work as defined by SDG 8.
  • SDG 9 — Industry, Innovation and Infrastructure
    Through the advanced development of automated and autonomous driving and the expected benefits for safety and climate protection, we demonstrate the long-term potential of digital innovations.
  • SDG 11 —Sustainable Cities and Communities
    Daimler promotes sustainable mobility in urban areas through its offerings in the areas of car sharing, ride hailing and the multimodal linking of mobility services (Mobility as a Service).
  • SDG 12 — Responsible Consumption and Production
    By significantly reducing the use of primary raw materials for electric drive systems and reinforcing the material cycles of primary raw materials that are needed for our e-drive system, we are setting the course for sustainable production models in line with this SDG.
  • SDG 13 — Climate Change
    Through our initiative “The Road to Emission-free Driving” and the reduction targets it sets for our fleet emissions, we are helping to protect the planet from the effects of climate change.
Sustainable corporate management
Sustainability at Daimler