Unit sales

Unit sales at Mercedes-Benz Cars in 2020 are anticipated to be slightly below the prior-year level. This reflects the complete change in the business model at smart to focus on electric models only and a preliminary estimate of possible effects from the coronavirus outbreak both on the supply chain and the automotive markets.

While we continue to renew our attractive and innovative model portfolio at Mercedes-Benz, we plan to launch more than half a dozen new and upgraded cars in 2020. Above all, the new GLA should continue to have a positive impact on sales. We are well positioned also in the strong upper mid-range segment in 2020, due in particular to the new GLE Coupe and the model update of the E-Class family. Mercedes-AMG should be a guarantee for our success in the high-performance segment once again in 2020. More and more customers are enthusiastic about the attractive and broad range of vehicles offered by our sports-car and high-performance brand, which we are continually developing.

We are systematically expanding our global production network for electric mobility. The product and technology brand EQ, which stands for electric intelligence, offers vehicles with all-electric drive. We intend to electrify the entire portfolio of Mercedes-Benz Cars by 2022. By 2025, we assume that up to 25 % will be purely electric cars. By 2030, plug-in hybrids and all-electric models should account for more than 50 %.

The smart brand will change over fully to electric drive in the year 2020. The battery-electric smart models make entry into electric mobility more attractive than ever before. They combine the agility of the smart with locally emission-free driving – an ideal combination for urban mobility. The focus on electric models only will lead to lower unit sales of the smart brand.

Unit sales at Mercedes-Benz Vans in 2020 are anticipated to be slightly below the prior-year level.

Following the strong demand of recent years, the normalization of major truck markets will affect sales at Daimler Trucks in 2020. The division expects a slight decrease in unit sales in 2020. This development will be primarily influenced by expectations for the North American and European markets.

Daimler Buses assumes that it will be able to defend its market leadership in its most important traditional core markets for buses above 8 tons. We anticipate slight growth in total unit sales in 2020.

Daimler Mobility expects a slight decrease in new business and a contract volume at the prior-year level in 2020. We aim to utilize new market potential through more flexible leasing and rental products with the option of switching to new vehicles at shorter intervals. And we intend to make use of additional market opportunities by expanding our online sales channels and with telematics-based products for insurance and fleet management. We continue to see good growth opportunities also in the mobility segment.

On the basis of our assumptions concerning the development of automotive markets and the divisions’ planning, we expect the Daimler Group to achieve unit sales in 2020 slightly below the level of the previous year.

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