INDIVIUAL

INDIVIUAL

Our exclusive mobility has potential

Our exclusive mobility has potential

Building the world’s best vehicles and thrilling customers with sustainable luxury — that’s what energizes us. We believe that our customers, especially those in the premium segment, still want to own private vehicles. That’s why individual mobility will remain a central principle of Daimler’s business operations in the foreseeable future. In parallel, we will fulfill the growing need for flexible mobility on demand by offering innovative usage models.

That’s why we are expanding our range of premium cars. This market will continue to grow in the medium and long terms, with the luxury segment expected to expand faster than the other segments. China and the rest of Asia will primarily lead this growth, but the increasing prosperity of Europe and the United States will also play a role. We intend to take full advantage of this potential through our fascinating premium vehicles of the Mercedes-Benz brand, the performance brand Mercedes-AMG, and the Mercedes-Maybach luxury brand.

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