Annual Report 2019

Our focus is on our customers

With the sustainable modern luxury of our premium cars, we aim to thrill and win over customers — all over the world. In the latest “Best Global Brands 2019” ranking of the Interbrand consulting firm, Mercedes-Benz is the world’s Number One premium brand in the automobile sector and one of the world’s most valuable brands. In order to keep Daimler in the lead, we are particularly strengthening the emotional connection with our customers and aligning ourselves even more closely with their wishes — by offering a fascinating, future-oriented portfolio of cars, vans, trucks, buses, and mobility services.

We address our customers’ varied needs and possibilities by offering them customized products and services. Outstanding customer experiences and customer utility are always our top priorities. We offer special Mercedes-Benz moments and technologies that spark emotions in our private car drivers and support the success of our commercial customers. Our customer focus is also reinforced by our organization in three independent units — Mercedes-Benz AG, Daimler Truck AG, and Daimler Mobility AG.