PROFITABLE

PROFITABLE

Our goal: boosting our performance

Our goal: boosting our performance

Profitability is the key to long-term success. And individual mobility and transportation will continue to be Daimler’s growth drivers over the long term. At the same time, we are positioning ourselves with a clear-cut strategy for the transformation of the automotive industry: through investments in electric mobility, digital platforms, autonomous driving, and new services. This is necessary, but it will initially put pressure on our financial results.

Nonetheless, we’re focusing on our goal and we want to continue being profitable in the future. That’s why we’re counteracting the pressure by means of comprehensive cost reduction and efficiency-enhancing measures in all areas of the company. This is the only way that Daimler can once again earn attractive returns in the medium term and fulfill the high expectations of its investors, business partners, and employees.

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Our focus is on our customers