GROWTH

GROWTH

Our presence in important markets

Our presence in important markets

Daimler is pursuing the aim of reinforcing and expanding its leading positions in all of its business divisions. Through sales of our premium cars, we want to participate in the continuously growing luxury segment in Asia as well as the United States and Europe. China is not only the world’s biggest car market but also a significant market for new technologies and an important purchasing market. We plan to continue growing in China together with our local partners and to intensify our cooperation with them.

In all other segments as well, Daimler is setting its course for further regional growth. The van unit plans to grow in North America in particular, and Daimler Trucks aims to expand in Europe, NAFTA, Japan, and Latin America. As the market leader in our most important traditional core markets for buses with a gross vehicle weight over eight tons, we want to safeguard the market position and develop our business in the NAFTA region. Our leasing, financing, and insurance services support these growth strategies by promoting our customers’ loyalty and their connection with Daimler.

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Maximizing our power
Our goal: boosting our performance