Social responsibility

The goals associated with our social commitment

Daimler operates all over the world. Achieving business success while simultaneously shaping progress and contributing to the improvement of the way we live together in society – for us these goals go hand in hand and are of fundamental importance. With this in mind, the activities related to our social commitment are designed to achieve a sustained and visible positive effect that promotes the common good.

In 2018, we spent approximately €66 million on donations to non-profit institutions and the sponsorship of socially beneficial projects. This does not include our foundations or self-initiated projects.

DaimlerWeCare

“With our employees,” “For our locations,” “Worldwide” – these three pillars form the foundation of our social commitment. We encourage our employees to get involved in socially beneficial projects and help improve the social environment in the communities where we operate. We also aim to strengthen communities, promote education, science, the arts and culture, and nature conservation, and to support initiatives such as Mobile Kids that improve road safety. (See graphic B.40)

Daimler AR2018 B.40 Donations and sponsoring

With our employees

ProCent is a good example of how our employees take the initiative when it comes to social commitment. In this program, Daimler employees voluntarily donate the cent amounts of their net salaries, and Daimler matches every cent donated. The total amount then goes into a support fund for socially beneficial projects, which can be nominated by the employees. In 2018, approximately 230 projects were approved in a volume of more than €2 million. Within the framework of this initiative, sanitary facilities were renovated and the construction of a new biogas plant was financed at the Shangri-La International School near Kathmandu, Nepal, for example.

“Social Days,” the “Day of Caring” and other hands-on campaigns such as “Give a Smile” give our employees the opportunity to participate in socially beneficial projects. During the year under review, almost 1,300 employees in 43 different projects participated in the “Social Days.” Employees from our IT department participated in a socially beneficial project at an organic farm in the German state of Rhineland-Palatinate in September 2018. Together with the “Lebenshilfe Bad Dürkheim e.V.” charitable organization, these staff members helped refurbish the farm’s facilities in order to safeguard the jobs the farm offers to people with disabilities. All of these activities are for a good cause, and they also strengthen the motivation of our employees as well as social cohesion within the company.

For our locations

We conduct a wide variety of projects that not only support social development at our locations but also specifically improve the quality of life there. Among those that benefited from our activities in 2018 were the various charitable organizations in Stuttgart to which we donated 45 smart EQ vehicles within the framework of the project “Im E-insatz für meine Stadt” (“E-mobility for my city”) that we launched together with the Stuttgart Civic Foundation. The vehicle donation was intended to support civic engagement and locally emission-free mobility for volunteer workers.

Worldwide

We initiate aid projects worldwide to help people determine the course of their lives independently, on their own responsibility and without material deprivation, and in this manner create a better future for the generations to come. The “Water for Life” cooperation project with Caritas International is an example of an international charitable undertaking that extends across three continents. The project is being carried out in semi-desert regions in India, Brazil and Mozambique and supports the sustainable utilization of existing water resources in order to improve the living conditions of local populations. During 2018, we focused in particular on analyzing the results of the project in Brazil and assessing the effectiveness of our funding activities there. Our project in Brazil helped families and cooperatives adapt to difficult climatic conditions, test new farming approaches and develop new marketing channels. On the basis of our analyses, it is clear that the project is beginning to bear fruit.

Funding through foundations

Our foundations support projects around the world related to science, research, technology, education and sports. The Laureus Sport for Good Foundation uses sports to bring people together. It primarily enables socially disadvantaged children and teenagers to discover their potential through sports, and thus creates opportunities for a better future. There are now over 150 Laureus projects under way in more than 40 countries. These projects have helped more than two million children worldwide. One example is the Boxgirls Kenya project, in which young socially disadvantaged girls from poor Nairobi neighborhoods are taught martial arts in order to help them overcome trauma and strengthen their self-confidence.

The Daimler and Benz Foundation supports interdisciplinary scientific dialog and research projects. The purpose of the foundation is to examine and clarify the interrelationships between humans, the environment and technology. The foundation offers scholarships to outstanding young scientists, and it also designs and implements innovative research formats and organizes lecture series.

The Daimler Fund in the Donors’ Association focuses on structural problems related to research and teaching, as well as on the engineering sciences and international and scientific cooperation. Since 1993, it has helped establish 27 endowed professorships/assistant professorships in Germany and abroad.

More information on the projects promoted by the Group and the activities related to our social commitment can be found in the Daimler Sustainability Report and on daimler.com/sustainability.

Further information on social matters can be found in the Social Issues of this Annual Report.

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